「 The Midnight Gospel 」

LogLine

A visual system of The Midnight Gospel to resonate with young adults confronting life's unpredictability.

Credits

Concept, Design and Animation - Len Barrera Mendoza

Sound - Worldpeace DMT

The first thing to tackle was the branding for The Midnight Gospel. I created a type system to be used across streaming, and social media platforms, as well as a color system.

For the hero type, I wanted to encapsulate the whimsical nature of the show by keeping the handdrawn nature of the original logo.

Conclusion

The surreal collage approach shifted the series to a more whimsical and nostalgic approach to appeal to young adults.