「 Conceptual Storyboards 」

The goal is to create and animate a graphic that is bold, raw and memorable. With no set limit to the creative route, except for the tagline and format, the goal is to create an ad that will get noticed and reel in customers that might think Burger King isn't for them.

Research

Burger King is a restaurant that focuses on high quality, affordable food and home of the Whopper. The ad's used were heavily saturated with the colors: green, red, and cream. Graphics were 2D with bold fonts and catchy songs/ tag lines.

The target audience of Burger King are individuals between the ages 18-35 who eat fast food frequently. One of their demographics are busy professionals who look for a quick meal.

The brand recently went through a rebrand which consists of a bold typeface, Flame Sans, 2D graphics and a bolder look to evade a synthetic appearance.

Concept

To appeal to more 18-24 yr olds, the goal is to take commonly known comedic memes and replicate them with the inclusion of the tagline and Whopper. Using illustrations commonly found in the Burger King brand and their font.